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Projects
 Projects can be placed within structured programs or marketed openly to students for completion.
Learning projects include:
- Business Plans
- Marketing Plans
- Strategic Planning
- Feasibility Studies
- IT/IS Solutions
- Project Management Analysis
- Market Research Studies
Structured Programs
Eller students at the MBA and undergraduate levels take on a wide variety of field projects.
MBA Field Projects : Spring Semester
Parameters for MBA field projects include:
- Teams of MBA students focus on a significant multi-faceted business problem
- Multi-disciplinary approach—MIS, Finance, Marketing, Entrepreneurship, Accounting, Management and Policy
- Clearly scoped within document of understanding
- 600+ hours
- Interim work products
- Final deliverable April 30
- Average program donation: $5,000
Recent MBA field projects include:
| Arizona Center for Innovation |
Standardized accounting tool development for start-up entities. |
| Cyracom |
Market expansion plan for "transparent" multilingual interpretation and translation services. |
| Desert Angels |
Analysis of investment processes. |
| Flavorbank |
Project 1: New market strategy.
Project 2: Pricing analysis, product profitability, and account feasibility study. |
| Honeywell |
Training development for IT processes. |
| Intel |
Production capacity planning analysis. |
| Intuit |
Project 1: Seasonal business model analysis.
Project 2: Time and attendance system business case. |
| Sahuarita Unified School District |
Strategic capital/building plan development. |
| TruQuest |
Qualified homebuyers marketing plan/strategy. |
| Unisource |
Development of business process assessment tool. |
| Ventana Medical Systems |
Field service simulation model development. |
Honors Undergraduate Field Projects : Fall and Spring Semesters
Parameters for Honors undergraduate field projects include:
- Teams of undergraduate Honors students focus on a real marketing problem
- Employ teamwork elements, project management, research, business communications, and marketing industry acumen
- Project clearly scoped within document of understanding
- 200+ hours
- Interim work products/bi-weekly status updates
- Final deliverable November 30
- Average program donation: $2,000
Recent Honors undergraduate field projects include:
| City of Tucson |
Awareness campaign to increase active use of new employee training system by all departments. |
| City of Tucson Wellness Campaign |
Health campaign initiative to reduce city's increasing healthcare costs. |
| Creative Machines |
Market expansion plan for exhibits displays leader. |
| First United Methodist Church |
Positioning for growth into new market segments. |
| Jewish Community Foundation |
Makret plan development to reach a broader Jewish community for endowment giving. |
| Just Coffee |
Marketing plan to enter commercial market. |
| Native Seeds |
Website marketing plan. |
| Solar Industries |
Product packagin and bilingual POS displays development. |
| Tucson Center for Youth Development |
Marketing and public relations plan to generate resource stream from private sector. |
| Tucson Urban League |
Expanded branding strategy targeted to middle income markets. |
| UA Student Unions |
Customer service assessment tool development and implementation. |
 The Eller Times article: Eller's Top Achievers to Offer Marketing
Consulting
For additional information, please contact us.
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